Thoroughly read Exercise 6.3, The Role of Vision at Mentor Graphics, on page 202. Fully answer questions 1, 2, and 5 located on page 202.
Your report for solving the case must include the following headings:
Written assignments must adhere to APA style guidelines. There is a minimum of three citations required from the textbook. Do not cite the case study itself.
Managing
organ菌zation副
Change
圏
圏 人4zANAGINGORGANIZATIONALCHANGE:A MULTIPLEPERSPECTNrESAPPROACH, FOURTHEDITION
PublishedbyMcGrawHilILLC,1325AvenueoftheAmericas,NewYork,NYIO121.Copyright◎2022by M【cGrawHilILLC.Ailrightsreserved.PrintedintheUnitedStatesofAmerica,Previouseditions◎2017, 2009,and2006.Nopartofthispublicationmaybereproducedordistributedinany危rmorbyanymeans,or storedinadatabaseorretrievalsystem,withoutthepriorwrittenconsentofN1cGrawHilILLC,including,butnot limitedto,inanynetworkorotherelectronicstorageortransmission,orbroadcast危rdistancelearning.
Someancillaries,includingelectronicandprintcomponents,maynotbeavailabletocustomersoutsidethe UnitedStates.
Thisbookisprintedonacid‐freepaper.
123456789LCR24232221
1SBN978‐1‐260‐04371‐6(boundedition) MHID1‐260‐04371‐1(boundedition) ISBN978‐1‐264‐07161…6(looseleafedition) MHID1‐264‐07161‐2(looseleafedition)
ExecutivePort危lioManager:八のd7”e/”斜婚期解か ProductDeveloper:Lのび”″”なrs〃〆/ N[arketing~lanager:乙′sqGr研7ger ContentPrqiectManagers:M司郎sα肌 乙eたた,βmceG′′7 Buyer:Lqzザロ月′//er Designer:脳毎“D′”′’70′7d ContentLicensingSPecialist:G′′74〇わerbroec彪ノ′7g coverlmage:旦zFZX/Ge′伊方77αges compositor:月″mm◎,力に.
AJ1creditsappearingonpageorat【heendofthebookareconsideredtobeanextensionofthe copyrightPage.
LibraryofCongressCataloging-in‐PublicationData
Names:Palmer,lan,1957‐author一 Dunめrd,Richard,author,-Buchanan,
DavidA,,author. Title:Managingorganizationalchange:amultipleperspectivesapproach/
lanPalmer,RichardDun危rd,DavidA,Buchanan. Description:Fourthedition.INewYork,N‐Y:McG‐rawHilIEducation,[2022]
1lncludesindex. ldentifiers:LCCN2020031288(print)iLCCN2020031289(ebook)1ISBN
9781260043716(hardcover)1ISBN‐9781264071616(spiralbound)1ISBN‐
9781264071531(ebook)1ISBN9781264071579(ebookother) Su鰯ects:LCSH:organizationalchange.l
organizationalchange-Management. C1assification;LCCHD58.8.P3472022(print)ILCCHD58,8(ebook)I
DDC
658.4/06一dc23 LCrecordavailableathttps:/”ccn.loc.gov/2020031288 Lcebookrecordavailableathttps://lccn,loc,gov/2020031289
Thelnternetaddresseslistedinthetextwereaccurateatthetimeofpublication.Theinclusionofawebsitedoes notindicateanendorsementby【heauthorsorN1cGrawHilILLC,and~【cGrawHilILLCdoesnotguarantee theaccuracyofthein危rmationpresentedatthesesites.
mheducation,con・/highered
DEDIICATIION$
From lan
下O Dianne, Matthew,and Michelle
From Richard
下o Jill,Nick,and AIーy
From
DaVid
下o Lesley With1oVe-andthanks
A‘know彪dgments
A number ofpeople havecontributedtothisedition,and we owethem alladebtof
gratitude,including Francis Adeola, UniversityofNew orleans; Terrence R‐,Bishop, Northern
lllinois
University; Frederick
Brock〕m‐eier, Northern
Kentucky
University;
LesleyBu‐chanan;andJames Cornwell,U,S.MilitaryAcademy,晒/emustalsothankthe
manychange managers-too
manyto name-with whom we have
exploredtheissues
addressedinthisbook,あrtheirtime,theirinsights,andtheirwillingnesstosharetheir
experlenceswithus.
IV
Chapter
Purpose and Vision
Learning objectives
Bytheendofthischapteryoushouldbeableto:
璽璽圃
Exp-aintheargumentsforandagainsttheconceptsofpurpose{ormission}
andvisionandhow approachestotheseissuesdependontheimageof
managingorganizationalchange.
圏鞭国璽コ
Exp-aintheva-ueofac1earorganizationa-purposeormissionstatement・
圏麗圏圏
1dentifythecharacteristicsofeffectivev-s1ons.
璽璽 園
App-ydifferentmethodsandprocessesfordeve1opingv-s1ons・
顔圏圏
Exp1ainwhysomev1s1onsfai1.
璽璽圏
Exp-ainthecontributionofpurposeandvisiontoorganiZationa1change・
”アわβ′soneWyeor.AneW
beg′“n′ng.And「わ′ngsw′/′
Chonge. ”
Taylorswift,singer
175
176 chapter6
乃〃posed′7メメお′の?
r璽震璽麗圃
Missions and Visions:FundamentalorFads?
Thereisconfusion betWeentheterms“7Zsszo′7,Pz!′Pose,and 諺鱒○′?.ハ4issionsandvisions
aredifficulttodisentangle,FormLostcommentators,missionstatementsconcerntheover-
ridingpz〃poseoftheorganization(Quinnand Thakor,2018).Broadly,theyanswerthe
question, “粥?の ろ那′′?essα〆e we“″“Vision,in contrast,concernsthe方′zz′〆esz
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