Introduction
Using social media as a marketing tool is a topic we often read about. Researching an approach a particular company has taken with respect to this means of product/service promotion will provide you with additional insight.
At the end of Unit 2, a 1600 word paper is due that summarizes your research with respect to how a particular business has utilized e-commerce, social media, etc., to successfully market its products/services. Your research can consist of article reviews, internet research, etc.
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