MAR 3023 Online

Individual Internet Assignment

Due Date – Refer to Syllabus

Submit into Canvas Assignment Dropbox

For this assignment you will need to search the internet for information that would help an entrepreneur and/or small business owner to understand the importance of evaluating their organization’s marketing strategy along with their customer and product portfolios. You would then create a simple, yet very effective step by step instruction manual in a double-sided bi-fold or tri-fold brochure format describing how these entrepreneurs and/or small business owners can implement the various business models into their organization’s strategy. 

You can use MS Word, Publisher or any other software program to complete this assignment. However, your final document must be in either an MS Word or PDF file.

Your brochure must include the following 3 concepts

· Customer Lifetime Value

· Porters 5 Forces of Competition

· Breakeven Analysis

Then, you can choose 2 additional concepts from the list below to complete your brochure.

· PESTLE Analysis

· Unique Selling Proposition

· Product Life Cycle Analysis

· SWOT Analysis

· Sustainable Competitive Advantage

· Environmental Scan

Creativity and professionalism of the assignment presentation will also be counted toward the student’s grade so submit a creative and professionally designed brochure.

            Be sure to list the website links and other sources used in your report and submit in Canvas by the due date as indicated on the syllabus.           

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