Describe what the field of social psychology focuses on and seeks to understand through research and the related questions that it endeavors to answer.
Compare and contrast the social psychology constructs of person perception and self-concept. What categories do we use to describe ourselves and others?
Describe factors that contribute to a strong attitude-behavior relationship. What happens when the components of attitudes are mismatched?
Explain the differences in thoughtful and spontaneous processing and the benefits of targeting messages toward each type.
Describe three methods of preventing persuasion.
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