Sales enablement is the process of equipping sales teams with the tools, knowledge, and resources they need to effectively engage with prospects and close deals. It involves providing training on product features and benefits, developing sales collateral and presentations, implementing sales technology and CRM systems, and fostering collaboration between sales and marketing teams. Sales enablement aims to enhance sales productivity, improve win rates, and drive revenue growth. By aligning marketing and sales efforts and empowering salespeople with the right information and support, organizations can maximize their sales effectiveness and drive better outcomes in a competitive marketplace.
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